A personal note from Sturdy:  I would love to speak to your business group! I welcome opportunities to share things I have learned through my ongoing training, reading, coaching, and the school of hard knocks. I like helping business owners avoid my mistakes so they can at least make new ones and grow faster, personally and professionally.


make more profit and sustain it — The 2 Things

For the Love of Money ($$$$) – the O’Jays

We focus on (1) how even small changes can have a tremendous impact on your bottom line, and (2) how to create and implement processes to implement those changes effectively.

We use the basic premise from Gazelle’s “Power of One”, and go way beyond it, to identify and customize the most powerful and impactful solution(s) for your business(es) to improve your bottom line, sometimes even doubling or tripling it.

Then we move on to the biggest lesson I have learned in working with hundreds of business owners to ensure great, consistent, and predictable results. You will have the beginnings of the process you need to ensure you sustain, and your people consistently deliver, those results, namely increasing your profit and cash.

And, as a special bonus, we wind down with a cautionary tale about avoiding the “1 Big Mistake” I have seen owners and managers make that blows up the stability and profitability that they have achieved, the “1 Big Mistake” that can lead to business disaster.

Duration: 60-75 minutes (depending on group size) —  * 90-120 with exercises and workbook

How to Recruit & Hire A-Players

Bad hires cost us so much in time, money, morale, and to our brands.And we have all made bad hires, sometimes by compromising, but more often by not having a robust process to find and truly vet “A-Players”.

According to TopGrading, most companies hire A-Players only 25% of the time.

Following a proven methodology, companies can achieve successful hiring of A-Players up to 90% of the time.

In this presentation we help you understand and adapt the methods used by General Electric and other successful hiring organizations to your smaller business.

As small business owners and entrepreneurs we do not have the resource that a GE has. But there are methods and processes you can put in place that will improve your hiring of great people much more often and consistently than 25%, or even 50%, of the time.

In this presentation you will learn:

  • how to define and identify A-Players (and B & C-Players)
  • how to improve the quality of applicants while reducing the volume of candidates to review
  • how to efficiently screen candidates in <15 minutes
  • how to get more of the answers you want beyond their prepared resume
  • how to organize and hold an efficient interview to find resourceful people with character who align with your values
  • how to assess your candidates’ skills in a tangible way
  • how to do reference checks that actually get you answers
  • how to induct new hires and have them feel welcomed in your organization

Duration: 60 to 75 minutes  (depending on group size) —  * 120 with exercises and workbook

Creating a Vision of Meaning

Company Visions have evolved from a “Vision Statement” to a meaningful picture of why an organization exists, where it is going, and how all actors are expected to behave in bringing the Vision about.

In this presentation we delve into what constitutes a Vision in today’s business environment, and how to define yours in order to inspire people to join together for a purpose, around shared values and an ambitious goal. We explore why people volunteer and spend their time, efforts, energy, and money to advance a cause, and why they don’t work for money alone.

A Vision of Meaning is a touch stone, a North Star, that can provide your organization a direction, a code, and a purpose to rally people together and pursue your Big Hairy Audacious Goal or BHAG*.

Duration: 60 to 75 minutes   —  * 120-150 with exercises and workbook

Metrics that Matter and Motivate

Best practices based on research and real-world coaching and consulting

This presentation was co-developed by Stephen Lynch, CEO at Results.com and is based largely on the experiences and systems created by Results.com and described in Stephen’s book Business Execution for RESULTS: A practical guide for leaders of small to mid-sized firms, as well as my experiences implementing and using these systems in a real-world environment over the past 9+ years.

In this presentation we focus on how to select the right metrics that lead to your organization’s success and align with your ultimate goals and BHAG*. We then move in to how to get engagement, buy-in, and results from every member of your team, empowering them to succeed. We make metrics relevant and turn them into useful tools for owners and managers to foster and support great performance among team members, ultimately leading to faster growth, happier employees, and greater profits.

Why is this important?
Metrics and Key Performance Indicators (KPIs) are often seen as a “necessary evil” due to poor implementation and translation of KPIs into everyday management. Often the wrong metrics are selected, metrics that do not build toward and feed the organization’s strategic objectives and Vision. And because of this business owners stop tracking, managers dread addressing them, all get frustrated with the lack of results, and employees become less engaged.

Duration: 75 to 90 minutes   —  * 120 with exercises and workbook


Call or email Sturdy directly at: +1-415-350-3663 or Sturdy@SturdyMcKee.com.

What People are Saying…

These are all completely unsolicited. We can’t make this stuff up.

“I’m still hearing from owners about your talk… They want more Sturdy.” – Chad Madden, Breakthrough PT Marketing

“Great presentation today Sturdy. The content was unique and new…fresh. Thank you for sharing.” – Linda Boryski, Owner at Saskatoon PhysioYoga

“Loved the talk!!” – TJ Sanner, Co-Founder at Atlas Physical Therapy

“Thanks for sharing! Your presentation was great. Can’t wait to start weekly one on one staff meetings this Thursday!” – David Ettinger, Founder at Forward Physical Therapy

“Your presentation was awesome!!” – Shari Philpott-Marsh, Meier & Marsh Professional Therapies

“I gained a lot of much needed information from your presentation. Thank you!” – Sarah Thomas, Owner at Thomas Physical Therapy

“Great info!! Can’t wait to do that assessment!” – Brandi Labhart, Clinical Director at Advanced Rehabilitation, Inc.

“Awesome webcast today!” – Scott Miller, NRG Athletes Therapy Fitness

IMPORTANT: All of my talks and presentations are customized. I work directly with you to understand your audience, your desired theme, and your goals for the presentation. The titles and concepts below can be tailored, customized, and mashed up to create the perfect program and experience for your audience.

Note to Meeting Planners and Clients: Information about booking, such as fees, bio, introduction, A/V requirements and more, can be obtained by contacting me directly. I handle all of my own scheduling and arrangements, so there is no delay or go-between for you to deal with.

I look forward to exploring the possibilities with you.

Call or email Sturdy directly at: +1-415-350-3663 or Sturdy@SturdyMcKee.com.

* Big Hairy Audacious Goal and BHAG are a concept developed in the book Built to Last by Jim Collins and Jerry Porras.