It’s not so much about speaking as it is about solving problems for your business and your members’ businesses, and ultimately helping them in their quests to make the world a better place.

I help business owners greatly increase their profits and dramatically increase their time off, or at least their time away from working IN their business.

Email Me or call 415.350.3663 to talk about your needs. And my Contact Page is here, just in case.


make more profit and sustain it — The 2 Things

With this topic, in one room of only 8 entrepreneurs, we were able to outline plans to increase their profits by $4.1M. 

We focus on (1) how small changes can have a tremendous impact on your revenue and bottom line, and (2) how to create and implement processes to implement those changes effectively and consistently.

We identify the most powerful and impactful solution(s) for your business to improve your bottom line, sometimes even doubling or tripling it.

Then we move on to the biggest lesson I have learned in working with hundreds of business owners to ensure great, consistent, and predictable results. You will have the process you need to ensure you sustain, and your people consistently deliver, those results, namely increasing your profit and cash.

And before we wind down, I share a cautionary tale about avoiding the “1 Big Mistake” I have seen owners and managers make that blows up the stability and profitability that they have achieved, the “1 Big Mistake” that can lead to business disaster.


How to Recruit & Hire A-Players

This process moves the needle from the 25% of hires who are A-Players that most businesses achieve to 75-80% A-Players. The only catch is you have to implement the process. 

Bad hires cost us tremendously in time, money, morale, and emotional angst, not to mention damage to our brands. And we have all made bad hires. Sometimes we are desperate, sometimes we compromise, and sometimes we go with our gut. But most often this happens simply becuse we do not have a robust and repeatable process to find and truly vet “A-Players”.

According to TopGrading, most companies hire A-Players only 25% of the time.

Following a proven methodology, companies can achieve successful hiring of A-Players up to 90% of the time.

I help you understand the methods used by General Electric and other successful hiring organizations, and adapt them to your smaller business.

As small business owners and entrepreneurs we do not have the resources that a GE has. But there are methods and processes you can put in place that will improve your hiring of great people much more often and consistently than 25%, or even 50%, of the time.

In this workshop you will learn:

  • how to define and identify A-Players (and B & C-Players)
  • how to improve the quality of applicants while reducing the volume of candidates to review
  • how to efficiently screen candidates in <15 minutes
  • how to get more of the answers you want beyond their prepared resume
  • how to organize and hold an efficient interview to find resourceful people with character who align with your values
  • how to assess your candidates’ skills in a tangible way
  • how to do reference checks that actually get you answers
  • how to induct new hires and have them feel welcomed into your organization
  • how to create a rapid safety net to eliminate the few B & C-Players that manage to get through


Creating a Vision of Meaning

Company Visions have evolved from a “Vision Statement” to a meaningful picture of why an organization exists, where it is going, and how all actors are expected to behave in bringing the Vision about.

We delve into the 3 components of a Meaningful Vision, and how to define yours in order to inspire people to join together for a single purpose, around shared values, and an ambitious goal. We explore why people volunteer and spend their time, efforts, energy, and money to advance a cause, and why they don’t work for money alone.

A Vision of Meaning is a touch stone, a North Star, that can provide your organization clear direction, a code, and a purpose to rally people together and pursue your Big Hairy Audacious Goal.


Metrics that Matter and Motivate

Best practices based on research and real-world coaching and consulting


This presentation was co-developed by Stephen Lynch, CEO at and is based largely on the experiences and systems created by and described in Stephen’s book Business Execution for RESULTS: A practical guide for leaders of small to mid-sized firms, as well as my experiences implementing and using these systems in a real-world environment over the past 9+ years.

In this presentation we focus on how to select the right metrics that lead to your organization’s success and align with your ultimate goals and BHAG*. We then move in to how to get engagement, buy-in, and results from every member of your team, empowering them to succeed. We make metrics relevant and turn them into useful tools for owners and managers to foster and support great performance among team members, ultimately leading to faster growth, happier employees, and greater profits.

Why is this important?
Metrics and Key Performance Indicators (KPIs) are often seen as a “necessary evil” due to poor implementation and translation of KPIs into everyday management. Often the wrong metrics are selected, metrics that do not build toward and feed the organization’s strategic objectives and Vision. And because of this business owners stop tracking, managers dread addressing them, all get frustrated with the lack of results, and employees become less engaged.



Call or email Sturdy directly at: +1-415-350-3663 or

What People are Saying…

These are all completely unsolicited. We can’t make this stuff up.

“I’m still hearing from owners about your talk… They want more Sturdy.” – Chad Madden, Breakthrough PT Marketing

“Great presentation today Sturdy. The content was unique and new…fresh. Thank you for sharing.” – Linda Boryski, Owner at Saskatoon PhysioYoga

“Loved the talk!!” – TJ Sanner, Co-Founder at Atlas Physical Therapy

“Thanks for sharing! Your presentation was great. Can’t wait to start weekly one on one staff meetings this Thursday!” – David Ettinger, Founder at Forward Physical Therapy

“Your presentation was awesome!!” – Shari Philpott-Marsh, Meier & Marsh Professional Therapies

“I gained a lot of much needed information from your presentation. Thank you!” – Sarah Thomas, Owner at Thomas Physical Therapy

“Great info!! Can’t wait to do that assessment!” – Brandi Labhart, Clinical Director at Advanced Rehabilitation, Inc.

“Awesome webcast today!” – Scott Miller, NRG Athletes Therapy Fitness

IMPORTANT: All of my talks and presentations are customized. I work directly with you to understand your audience, your desired theme, and your goals for the presentation. The titles and concepts below can be tailored, customized, and mashed up to create the perfect program and experience for your audience.

Note to Meeting Planners and Clients: Information about booking, such as fees, bio, introduction, A/V requirements and more, can be obtained by contacting me directly. I handle all of my own scheduling and arrangements, so there is no delay or go-between for you to deal with.

I look forward to exploring the possibilities with you.

Call or email Sturdy directly at: +1-415-350-3663 or

* Big Hairy Audacious Goal and BHAG are a concept developed in the book Built to Last by Jim Collins and Jerry Porras.